I’m Sid Arora, founder of Personal Branding Empire and creator of the 30/90 Positioning System a done-for-you framework trusted by 50+ founders, CEOs, and C-level executives across India, Singapore, Dubai, the US, and the UK.
But this brand wasn’t built overnight.
Before helping others build authority, I was behind the scenes — closing multi-crore deals, growing startups, and mastering the art of positioning. One of my proudest moments? Negotiating a $700K ARR deal at AppZen, and helping scale a consulting firm from $2M to $5M annually.
Along the way, I noticed a common thread: even the most successful people are invisible online.
They had the expertise. The results. The leadership.
But not the positioning.
That’s where I come in.
Today, I help leaders like you build a powerful LinkedIn presence that generates high-ticket opportunities without paid ads, daily posting, or generic content.
My work is rooted in one simple belief:
“When your name shows up with clarity and authority, people start coming to you.”
